Click here to view the Photo Report of IFTEX 2017.
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Attracting more US and Chinese buyers
The focus of this year's edition was on attracting US and Chinese buyers. Even though these buyers preregistered themselves, just a few actually attended the fair. It disappoints Dick van Raamsdonk, CEO of HPP exhibitions, but he expects them to come to the next edition. "The US buyers will probably come when the first direct flights will start and it will take a bit more time for the Chinese to come. The interest is there, when looking at the preregistrations", he says. However, Dick is pleased with this year and the buyers who visited the show. "I measure the success of the show with the buyers and this number is higher than last year. However, this does not detract from the fact that we need to attract more buyers from potential countries like the USA and China."
Purity of the show
Buyers are the main target group of the IFTEX. "It is all about bringing the buyers and growers together and the more growers, the purer the exhibition." In this sixth edition, more than half of the exhibitors were growers. "I can say that almost all the large Kenyan growers are exhibiting at the show. In total, this is about 90 to 95 percent of the total acreage used for flower cultivation."
In the coming weeks, you can find several articles on Kenyan floriculture in our newsletter.
Next year, the IFTEX will be held from June 6-8, 2017.
Click here to view the Photo Report of IFTEX 2017.