"Kenya a major segment at the global floriculture market"

“Kenya is becoming indispensable for the global cut-flowers market” says Anat Moshes, VP Cut flowers sales at Danziger. “From year to year we witness the impressive development in capabilities of Kenya growers: Professional growing and handling, stronger connections with Europe largest wholesale companies, and openness to innovation. Together with developing connection at the Middle East, Japan and Australia that Kenyan growers are developing and working with. All these drive this market's growth and positioning as a key market in the global floriculture industry”, says Moshes.

Idan Honig, Anat Moshes and Shmulik Ben Harush at the IFTEX 2018. Also this year, Danziger will take part in the IFTEX, taking place between June 6-8 in Nairobi, Kenya (Stand no. D5.12).

Kenya is a major Gypsophila supplier for Europe, and Danziger will utilize its assortment to continue leveraging its global Gyp strategy; offering 3 segments of Gyp: Large blooms, led by Xlence, naturally extraordinary colored Gyp - the My Color collection, led by the rapidly growing My White Cosmic and the small flowered Gyp - Million collection, introducing new, updated varieties of small flowered Gyp, suited for the current market taste.

“We are committed to being at the forefront of the Gyp market, and that means being in a position to predict market trends in advance, offering new varieties that will lead the market not only now, but also in 5-10 years from now. For this reason, in addition to our best sellers, we are already introducing new varieties that will enable our customers to be relevant in the long run. Trying new varieties, so that they’ll be innovative market pioneers for the upcoming trends”, says Moshes.

Alongside its wide ranged Gypsophila assortment, Danziger will include products such as the Skyler Veronica, with extra-long spikes, responding to the market need for height and bouquet accent. The Scoop Scabiosa, a game changing vegetative bred Scabiosa, with robust, rich color, will also be displayed at IFTEX for importers and wholesalers to explore.

“More growers in Kenya are slowly but gradually enlarging their assortment, reacting to the European needs, and we do our best to assist. Not only with our extensive assortment, but also with professional after-sales service, trial guidance and grower support as required for new variety introduction”, says Moshes.

For more information:
Danziger - "Dan" Flower Farm
T: +972-3-9602525
www.danzigeronline.com