Flower Council launches ‘Let hope bloom’

COVID-19 is having a major impact on the floriculture sector. The Flower Council of Holland is working hard to find a way to maintain consumers’ interest in flowers in a positive and appropriate way. That is why the consumer campaign ‘Let hope bloom’ will be launched on Friday 27 March. The campaign will run in Germany, France, the Netherlands and the United Kingdom, and will be boosted through advertisements in daily newspapers and via online and social media.

Floral message of hope
Flowers offer a powerful symbolism and speak the international language of love and friendship, of gratitude, support and consolation. And of hope. That is why we are delivering a message with flowers now. Whether you can actually bring them into your home or not, they are sparks of hope in these turbulent times.

Campaign packed with hope and positive news
The campaign consists of videos and photos of a large floral sculpture containing the message ‘Let hope bloom’ in floral letters. The Flower Council thereby wants to show people that flowers will always be there, and give hope to the countries and people who are being hit hard. Everyone can share this floral message via social media with the universal message #lethopebloom.

About the project
Over 200,000 stems of different flowers were purchased and used to make two impressive floral creations in two days. A team of twenty people worked on this installation. All safety measures have been closely observed and the current mood within society has been taken into account. Production took place in an area of 50 by 80 meters. The Dutch Flower Group has opened up its grounds for this, and working with its growers, it offered solutions for logistical and practical cooperation.

Media support
The campaign will be run through print and online media, and also through the Flower Council's own channels on Instagram, Facebook and YouTube and the Funnyhowflowersdothat.co.uk website. Growers, traders and florists can also use the image material on their own channels. The material can be downloaded below:

For more information
Flower Council of Holland
www.flowercouncil.co.uk