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Dutch daffodil grower WF Leenen

"You need a broad assortment — the mass market is becoming increasingly unpredictable"

Job Board | Newly added vacancies

more job offers
new colleague at Rosa Danica:

Collaborative robot handles the cuttings

Anthura celebrates 20 years in Kunming with opening of 2.7-hectare greenhouse

India: Floriculture booming as growers shifting from grains to flowers

US (MI): Alpena resident starts native plant nursery

Innesti Leopardi Uses winTutor® IRIS to manage grafting:

"We have moved from a reactive management approach to a more data-driven one"

Sector | Cut flowers

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Serbia’s flower market remains import-driven despite growing exports

Kazakhstan reduces flower imports as Ecuador’s share declines

Kyrgyzstan exports 17 tonnes of flowers in early 2026

Kyrgyzstan imports more than 4 million fresh flowers for March 8

Russia: Flower imports remain dominant despite growth of domestic production

The Netherlands and China remain the main suppliers of imported flowers to the Urals

Over three-quarters of flowers sold in Russia remain imported despite higher duties

Sector | Pot plants

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Russia increases domestic production of orchids

New mobile app strengthens Greenplan platform for pot plant growers

Taiwan institute creates water-saving irrigation for small potted plants

"Removing both seeds and skin without compromising flavour is a real breakthrough"

Balcony planter with invisible hanging system launched

Sector | Cultivation

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Patuakhali farmers bloom with sunflower success

Flower farmer launches grower collective hub

Kazakhstan increases domestic flower production as regional prices diverge

Ukraine: Kyiv plans to grow more than 4 million flowers in municipal greenhouses in 2026

Warm temperatures push tulip bloom season earlier at Middle Tennessee farm

Plant variety protection: "The cornerstone of innovation and industry growth"

Russia: Domestic flower production expands across key regions

Sector | Greenhouse

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Victoire Thery, Filclair:

"Is the traditional glass greenhouse model still the most secure investment, given the scale of capital required?"

Historic greenhouse set to be preserved as 'living ruin'
Jerry Bleckley and Scott Thompson retire from Prospiant:

"If horticulture has a Hall of Fame, we need to get these two guys in it"

Guinness World Records recognizes Edenya as the world's largest tropical greenhouse

Tajikistan expands flower and tree production with imported genetics and greenhouse technology

Gerbera nursery expands with new greenhouse
Maria Cyprus, CO.SER

Agriculture under pressure as "greenhouses become strategic assets"

Sector | Technique

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Clean water is not the same as sterile water

Anti-algae coating proves its worth at Dutch pot plant nursery

Belgian growers explore advanced screen technologies

Raising greenhouse height: a strategic choice for growers

SchermNed leads the way in replacing harmonic insect netting at Holland Plant and FortaPlant

With volatile energy prices, screen installations are back in focus
Van der Ende Group renews Curves selection tool

"More efficient pump selection in the heating sector"

Sector | Grower in the spotlight

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US (WA): Flower farmers find new ways to flourish

UK: Cornish daffodils flourish despite record rainfall
Collaboration between Africa and the Netherlands

“Floriday is increasingly aligned with the needs of international growers and buyers”

"We want a more modern look for the azalea"

Tulips bloom year-round at Californian grower

Season 8 of J Schwanke's Life in Bloom premieres this week

Easter signifies the start of microgreens and edible flower seasons

Sector | Substrates

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Belgium strawberry grower starts new cycle on re-used substrate, steamed to be pathogen free

Coir substrate demand grows as India’s protected‑cultivation footprint expands
American Biochar Institute outlines how the S668 standard can help growers

"Non-compliant biochar means inconsistent data, and inconsistent data means risk"

HTA gives evidence to the Environmental Audit Committee on peat-free transition

Botanicoir bounces back from cyclone with community support
Stefan Kreft, Gramoflor:

"We know and understand the challenges of professional horticulture and are equally aware of our strengths"
FibriTech: virgin cellulose fibers, green compost, and small amount of coir

“Peat-free horticulture finally possible with first high-performance bio-substrate”

Sector | Fertilizers

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Dutch fertilizer sector reports no immediate supply disruptions despite Middle East tensions

From seaweed to circular production

Seaweed as a low-risk step towards more resilient crops
Updated reference for fertigation practices: Nutrient Solutions for Greenhouse Crops v5

"Growers work with a single recipe for a season, while the crop's nutritional demand is changing"

Using intelligence to make the most of water management
Bionema's BiofilmTech® breakthrough

A next-generation biofertiliser that outperforms traditional single-strain biologicals

EU works to expand approved microorganisms for biostimulants

Sector | Energy

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UK company eyes £300 million market

Pilot initiative to test transparent solar films in West Africa

US (WI): Growers affected by rising energy prices
VersPodium explores the future of the greenhouse industry

"The energy transition is no longer a distant prospect, but part of day-to-day operations"

Battery storage reinforces energy hub for greenhouse growers in Gelderland, Netherlands

Capturing CO₂ using horticultural knowledge: “Smart energy reuse”

Yeager Energy to expand geothermal capacity in Oostland, Netherlands

Bitcoin mining platform used to warm tulip greenhouse

Sector | Crop protection

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Sunjoy Barberry varieties earn exemption from PA invasive plant restrictions

Monitoring: the backbone of effective IPM

Controlling weed growth in greenhouse ornamentals

Common types of viruses of floriculture crops and their modes of transmission

Boosting biological performance and operational efficiency with Entomatic tank mixing

Ohio communities receive grants to help fight spotted lanternfly

CAN: New fungicide approved for use on greenhouse ornamentals

Sector | Young plants

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NL: First cuttings of Petunia and Calibrachoa successfully imported
Wagagai celebrates 25th anniversary

Uganda: “From the moment we shifted our entire focus to cuttings, demand began to rise”
Design and utility patents pending in Canada and the US

Rethinking the net pot: Improving cube stability and root handling in NFT systems
Joel English and Roberto Corea on nearly 60 years of Jolly Farmer - Est in 1967

“When customers began asking for plugs, it really changed the direction of the business”

New vegetable propagation nursery officially opened in Suriname

"Success isn't judged by size, it is in the conditions which they grow"

“In the past, suppliers chased customers. Today, customers chase suppliers”

Sector | Breeding

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Reliable spring ranunculus

Advancing powdery mildew resistance in gerbera through CRISPR gene editing

UK: "The first rose bred with climate action at its heart"

From Dutch family nursery to global breeding company

Ahead of Valentine's, rose breeders urge respect for innovation and protection against illegal propagation

Increasing success with tissue culture acclimation

Prize winning Tillandsia praised for combination of form and foliage quality

Sector | Annuals and Perennials

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Continental Floral Greens debuts Pacific northwest-grown dahlias

Dümmen Orange highlights top performers from 2025 summer trial season

Emerald Coast Growers adds 32 perennial varieties for 2025-2026 growing season

Sector | Packaging

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New plastic-free fiber pot for retail and landscaping crops introduced

Label manufacturer switches to daily pricing amid raw material volatility

Costa Farms introduces self-watering container

Gardeners face a ‘postcode lottery’ on recycling plant pots, horticulture sector warns

Flower box Fc510 to be permanently out of assortment as of 3 April 2026

New trays give gardeners access to smaller quantities of plugs normally available to professional farms

Elburg-Smit achieves BRCGS packaging materials certification

Sector | Open field

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Coloríginz visits grower in Serbia

Important bees and special branches

Hailstorm devastates flower and vegetable crops in Atlixco, Puebla
Ard van't Veer (Aon) on parametric climate insurance:

"Crop insurance based on weather stations and satellites is gaining ground globally"

Sector | Novelties

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Fresh hope for one of the world’s rarest plant species

Terra Nova introduces Luminous Heuchera with scalloped foliage

New snow-white Santini to hit the market

South Korea: Researchers launch new cactus varieties

New Lisianthus Lisanne Soft Pink introduced to the market

New high-performance indoor palm developed

Terra Nova announces new additions to Delightful series

Sector | Marketing

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HTA launches ‘The Late, Late Show’ to keep gardens colourful throughout summer

“Just Add Flowers” campaign surpasses 11 million digital impressions

New national campaign rebrands flowers as a ‘mental health hack’ for modern motherhood burnout

Danziger launches "Happy Yellow Day" campaign

"Life in Bloom marathon on Create TV reaches 116.8 million U.S. households"

“Just Add Flowers” campaign surpasses 2 million digital impressions

Taking flowers from cultural moments to every day demand

Sector | Machines

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Creating sustainable protection against diseases and pests in greenhouses

Multilingual nursery management with image-based gap detection

New smart camera launched for potted plants

Working smarter not harder with a new floor cleaner

Companies join forces to produce IRISS Universal Sorting Machine

New greenhouse Top Cleaner introduced

“Automation will drive efficiency, but it will also elevate the roles of greenhouse workers”

Sector | Market information

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US (TX): Rising gas prices push West El Paso flower shop to revamp delivery routes

Middle East war drives grower costs up

Chinese chrysanthemums bloom in Japanese and Korean markets

Tariffs push Taiwan orchid growers to consider US production shift

Almería's hydrangea season starts late

Flower industry thrives in Yunnan, lifts incomes for growers

Ireland maps the road for horticulture leading up to 2030

Sector | Garden center & retail

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Retail chains are growing in strength. Do florists have anything to worry about?

Weather didn’t put off shoppers at garden centres in February

Mark Pitman becomes garden centre inspector

UK: Garden centres report a ‘very good’ start to the year

UK: Garden centres show a steady finish to a strong 2025 performance

'Storecheck helps us make chrysanthemums more appealing'

Lidl switches to Fairtrade roses in all Belgian stores

Sector | Floristry

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Belgian floral designer launches book

New sustainability template for wholesale florists launched

Florist-built Shopify app launched

“There is often still the idea that local flowers are better for the environment, but that is not always the case”

Florist started in a garage but now sends millions of bouquets

UK: Inside the life of a 24-hour florist

"Being a florist is not just about placing flowers, it’s about creating art"

Sector | Events

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IFPA to feature Breeder Showcase at The Floral Conference

Mini flower farm to appear at Chelsea Flower Show

Flora Expo Astana kicks off with many Dutch participants

US (GA): Thomasville rose growers battle severe drought conditions ahead of annual Rose Festival

"The longer you look at it, the more you fall for it"

Top gardening trends predicted from the 2026 Philadelphia Flower Show

Royal FloraHolland strengthens international trade relations in Ethiopia

Sector | Company news

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Vireo Health announces acquisition of The Hawthorne Gardening Company

Earlier English Mother's Day and Easter result in 20% increase in turnover

Könst continues rollout of Mansuino Hydrangeas under the Azzurra brand

Gearbox appoints Kees de Jonge as Head of Commerce

Costa Farms marks 65 years with new anniversary video

New Van der Hoeven CEO appointed

Gavita International expands leadership team

Sector | Today on social media

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Selecta one

Schoneveld Breeding

Harnois Greenhouses

Orchid Inspiration Days

Sector | Logistics

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Sustainability and cost efficiency in logistics thanks to digitalisation

Freight rate volatility rises but remains below Covid levels

Airfreight rates surge up to 95% on capacity and fuel costs

Kenya expands cold-chain and cargo capacity at JKIA

Ethiopian Airlines to resume direct flights to Atlanta beginning May 21 2026

Battery swap in 30 seconds gives electric trucks new impetus

Navigating global fuel volatility in the floral supply chain

Sector | Trade Shows

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Guatemala's ornamental sector at Agritrade Expo & Conference

Spring sunshine and interested visitors ensure a positive first day at Flora Spring Expo
Spain

Iberflora kicks off in Valencia
Bogotá, Colombia

Photoreport: Proflora 2025
Today is the last day of Proflora 2025!

Dianthus in the spotlight and a toast to a sustainable future

Sector | Post-harvest

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“With this step in cold chain improvement, consumers gain one to one-and-a-half extra days of vase life”

Royal FloraHolland launches new reusable flower bucket

Ecuador: Using vacuum-cooling technology to boost postharvest precision

India: Training on post-harvest flower management
World Container Index - 09 Oct:

World Container Index decreased 1% to $1,651 per 40ft container
"hey you, craving something fresh?"

Creepy banana robot

A closer look at Miami-Dade’s planned phytosanitary and cold chain facility

Sector | Supplies

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New international sales manager for Spid Trays
NP Plastics celebrates 75 years

"The future is a horticulture assortment without microplastics"

Sector | Management info

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Nuance on Dutch leadership in horticulture: "Keep innovating, or you'll be overtaken"

Sector | Labour & automation

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Israeli orchards use pollination tech as labour shortages persist
Bosch Rexroth on mastering efficiency in CEA controls

"If you're not doing data collection today, you really need to start"

Fully automated Plant Order System operational at orchid grower

An EU-supported breakthrough in greenhouse automation for chrysanthemums

"Why every day is Women’s Day in Colombian floriculture"

Labor registration as a management tool
Combining greenhouse cultivation with outdoor cultivation becomes possible

Labor management system even more widely applicable after update

Sector | Lighting

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P.L. Light Systems celebrates 45 years anniversary:

"Our lights are built to last so long you’ll be handing them down for generations"

Louis Golaz steps down from RED Horticulture leadership

Silent failures, invisible losses — and what some Dutch growers are now doing about it

"Thermoplastic lenses can result in discolouring and reduced light output"
engineering grow lights around shadow reduction

"Shade from lighting fixtures has a direct impact on crop performance and profitability"
Agrolux launches fixtures that can withstand multiple renovation cycles

Sustainable renewal with a modular LED platform

New dynamic LED fixture for greenhouse growers

Sector | Education and research

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US: $2 million federal investment advances UNH plant research

Wyevale Nurseries offers free advice on boosting biodiversity with hedging

Applications now open for AFE's 2026-2027 educational grants
high-tech center inaugurated

New French applied research complex meets the needs of Breton growers

UK research could help conserve cacti

How to manage plant viruses in the greenhouse

UADA's Taunya Ernst recognized for contributions to high tunnel production in Arkansas