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Ashlea Gulle, Hoek group:

“Direct supply means fresher flowers and better prices”

Job Board | Newly added vacancies

more job offers

154 million flowers already sold in Mother's Day week

Andalusia's cut flower sector blooms ahead of Mother's Day

How UAE florists absorbed a 120% supply cost spike without disrupting Mother's Day

Three generations of expertise

Combined power, control and automation systems for North American greenhouses

LATAM Cargo transports 24,400 tons of flowers for Mother's Day

Sector | Cut flowers

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Serbia’s flower market remains import-driven despite growing exports

Kazakhstan reduces flower imports as Ecuador’s share declines

Kyrgyzstan exports 17 tonnes of flowers in early 2026

Kyrgyzstan imports more than 4 million fresh flowers for March 8

Russia: Flower imports remain dominant despite growth of domestic production

The Netherlands and China remain the main suppliers of imported flowers to the Urals

Over three-quarters of flowers sold in Russia remain imported despite higher duties

Sector | Pot plants

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Russia increases domestic production of orchids

New mobile app strengthens Greenplan platform for pot plant growers

Taiwan institute creates water-saving irrigation for small potted plants

"Removing both seeds and skin without compromising flavour is a real breakthrough"

Sector | Cultivation

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Joao Constantino, grower at Canna.biz

Unpacking greenhouse crop steering and RTR

US: Utah farmers turn to tulips as drought shrinks water supply

Airmix concept now usable year-round, with introduction of active dehumidification

Patuakhali farmers bloom with sunflower success

Flower farmer launches grower collective hub

Kazakhstan increases domestic flower production as regional prices diverge

Ukraine: Kyiv plans to grow more than 4 million flowers in municipal greenhouses in 2026

Sector | Greenhouse

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St. Vincent: New Greenhouse at Orange Hill targets orchid production
“Invest in equipment for the long term, maintain it, and only purchase original top quality”

Japanese greenhouse project highlights 25-year tray lifespan

Looking into the new Kunming Anthura Horticulture greenhouse

NL: Construction of new business premises for Planta begins

Combining tomato and cactus production in four-season climate of Colorado

Anthura celebrates 20 years in Kunming with opening of 2.7-hectare greenhouse
Victoire Thery, Filclair:

"Is the traditional glass greenhouse model still the most secure investment, given the scale of capital required?"

Sector | Technique

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Drone thermal imaging helps Dutch greenhouse growers cut energy losses
Avraham Arbel:

"As LED adoption accelerates, greenhouse climate strategies must evolve“

From satellite images to seed advice: Experience Data brings AI to the fresh produce sector

Clean water is not the same as sterile water

Anti-algae coating proves its worth at Dutch pot plant nursery

Belgian growers explore advanced screen technologies

Raising greenhouse height: a strategic choice for growers

Sector | Grower in the spotlight

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US (MI): Delta County greenhouses ready for Mother’s Day rush

US (IN): Plant grower doubles cultivation space with new greenhouse

UK: Family-run garden centre is in its sixth generation

US (VA): How five friends gave a historic garden center new life
The Flower Love of Karin:

"I saw it with my father: life is more enjoyable as a farmer”

CAN: New owners take root at Bittern Lake greenhouse

US (WA): Flower farm evicted for a gas station after 36 years in Kennewick

Sector | Substrates

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Reliable growing media and evolving substrate solutions in greenhouse production

“Consistent crop performance starts with a reliable foundation”
Organic approved Bara Clay:

Mineral functionality supporting substrate performance

Suntory Group develops new peat alternative, Teamoss

UK: Peat-free push gets tech boost with new sensor trial

Belgium strawberry grower starts new cycle on re-used substrate, steamed to be pathogen free

Coir substrate demand grows as India’s protected‑cultivation footprint expands
American Biochar Institute outlines how the S668 standard can help growers

"Non-compliant biochar means inconsistent data, and inconsistent data means risk"

Sector | Fertilizers

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Canadian fertilizer supply pressure drives higher costs for growers

China retains stable supply of fertilizers

Russia extends fertilizer export quotas as global supply tightens

Scientists organize awareness programme on balanced fertilizer use among rose growers

India: Workshop aims to educate floral growers on fertilizer use

Dutch fertilizer sector reports no immediate supply disruptions despite Middle East tensions

From seaweed to circular production

Sector | Energy

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Energy management and regulatory pressure in Dutch greenhouse operations

Global inflation rises as energy prices increase

China-Kenya partnership unlocks geothermal potential of Great Rift Valley
UK company eyes £300 million market

Pilot initiative to test transparent solar films in West Africa

US (WI): Growers affected by rising energy prices
VersPodium explores the future of the greenhouse industry

"The energy transition is no longer a distant prospect, but part of day-to-day operations"

Battery storage reinforces energy hub for greenhouse growers in Gelderland, Netherlands

Sector | Crop protection

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US: MSU updates insect and disease management guides for growers

BioWorks launches new crop protection agents
The shift from IPM to Integrated Plant Health

“It can seem like too large a hill to climb until something like pesticide resistance develops”

Using biological controls to get the best growing results

Biobest’s new Aphidoletes-System packaging advances aphid control

Sunjoy Barberry varieties earn exemption from PA invasive plant restrictions

Monitoring: the backbone of effective IPM

Sector | Young plants

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NL: First cuttings of Petunia and Calibrachoa successfully imported
Wagagai celebrates 25th anniversary

Uganda: “From the moment we shifted our entire focus to cuttings, demand began to rise”
Design and utility patents pending in Canada and the US

Rethinking the net pot: Improving cube stability and root handling in NFT systems
Joel English and Roberto Corea on nearly 60 years of Jolly Farmer - Est in 1967

“When customers began asking for plugs, it really changed the direction of the business”

New vegetable propagation nursery officially opened in Suriname

"Success isn't judged by size, it is in the conditions which they grow"

“In the past, suppliers chased customers. Today, customers chase suppliers”

Sector | Breeding

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Dutch family seed business passes the torch to the next generation

China now holds 75% of gene-edited seed patents as Europe moves to loosen NGT rules

“Bahati shows strong adaptability and premium potential at high altitude”
Pairwise licenses Fulcrum CRISPR Platform to Ball Horticultural Company

"Genome editing has the potential to reshape what’s possible in ornamental breeding"
25 years of FlorAmor Breeding

“Breeding is a process of kill your darlings: discarding a lot and continuously improving”

F1 genetics built to perform
José Francisco Fernandes, TAKII Seed:

"Low prices make it very difficult for growers to reinvest in technology"

Sector | Packaging

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No plastic, no microplastics, fully recyclable

Starch-based, water-repellent, and circular: The science behind Super Cobb

Rising plastic costs drive interest in PHA-based alternatives in Europe’s greenhouse supply chain

NL: Elburg-Smit announces new Executive Team

Austrian grower achieves 93% return rate with reusable tray system

New plastic-free fiber pot for retail and landscaping crops introduced

Label manufacturer switches to daily pricing amid raw material volatility

Gardeners face a ‘postcode lottery’ on recycling plant pots, horticulture sector warns

Sector | Open field

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Coloríginz visits grower in Serbia

Important bees and special branches

Hailstorm devastates flower and vegetable crops in Atlixco, Puebla
Ard van't Veer (Aon) on parametric climate insurance:

"Crop insurance based on weather stations and satellites is gaining ground globally"

Sector | Novelties

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New rose named after Shania Twain

Indonesia expands biodiversity record with three new plant discoveries

Holland America Line names new tulip, Savour the Journey

New entry into Terra Nova's Crocosmia NOVA series

New azalea variety named after Belgian queen Mathilde

How a pot sunflower becomes a full-blown experience

Plants for Europe launches six new plant varieties for 2026

Sector | Marketing

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Taking exams among plants to improve concentration
Consumers leave gift giving late ahead of Mother's Day:

“We’re seeing more customers rely on flower delivery when they can’t be there in person"

Dutch organic flower collective launches public awareness campaign

“We Love Conifers” launches “Tuscany” campaign

HTA launches ‘The Late, Late Show’ to keep gardens colourful throughout summer

“Just Add Flowers” campaign surpasses 11 million digital impressions

New national campaign rebrands flowers as a ‘mental health hack’ for modern motherhood burnout

Sector | Machines

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Duijndam Machines breaks ground for new 10,000 m² facility in the Netherlands

Creating sustainable protection against diseases and pests in greenhouses

Multilingual nursery management with image-based gap detection

New smart camera launched for potted plants

Working smarter not harder with a new floor cleaner

Companies join forces to produce IRISS Universal Sorting Machine

New greenhouse Top Cleaner introduced

Sector | Market information

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South Korea: Goyang City Mayor visits rose facility, gives floriculture industry update

US (MT): Flower prices steady ahead of Mother's Day, graduations

What is the French cut flower sector doing to remain competitive?

The fragile livelihoods of Lucknow’s flower farmers

US: Mother’s Day spending expected to hit record $38 billion

Colombian floriculture: how Mother’s Day exports create social impact in rural communities

US (TN): Nashville florists navigate rising fuel costs ahead of Mother’s Day

Sector | Garden center & retail

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Gregor Farm and Greenhouse celebrates 50 years in Medina

Retail chains are growing in strength. Do florists have anything to worry about?

Weather didn’t put off shoppers at garden centres in February

Mark Pitman becomes garden centre inspector

UK: Garden centres report a ‘very good’ start to the year

UK: Garden centres show a steady finish to a strong 2025 performance

'Storecheck helps us make chrysanthemums more appealing'

Sector | Floristry

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Belgian floral designer launches book

New sustainability template for wholesale florists launched

Florist-built Shopify app launched

“There is often still the idea that local flowers are better for the environment, but that is not always the case”

Florist started in a garage but now sends millions of bouquets

UK: Inside the life of a 24-hour florist

"Being a florist is not just about placing flowers, it’s about creating art"

Sector | Events

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Who is the biggest football expert in international fresh produce and horticulture?

FreshPublishers launches international World Cup football pool

Mother's Day drives up to 30% of annual flower sales in Mexico

UK: Deadline approaching for entries to the HTA’s New Plant Awards 2026

JUB Holland’s The Field of Gold enters final week at Keukenhof

Blue carnations on display in Japanese parks for Mother's Day
A look at the 2026 World Garden Show

China's spending on flowers and plants increases
Dutch floriculture sector unites behind Mother's Day campaign

“Nothing says it like flowers do”

Sector | Company news

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Premier Tech receives 2026 CEAC Mission Award at the University of Arizona
Bas de Goede retires

“More complex tasks have come to be known as ‘Bassies’”

Choice Farms announces new sales team member

Royal FloraHolland announces Eelde's final auction day and closure

India: Centre approves procurement of 9023 tons of sunflower in Karnataka

Van der Ende strengthens with new Country Director in Mexico

Agreement reached on transfer of production assets to ensure supply continuity

Sector | Today on social media

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The Flower Hub

Desch

Schoneveld Breeding

Bella Inc LTD

Allison Russell, BA

Sector | Logistics

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Miami officials prepare 1,500 tons of flowers to be shipped across US for Mother’s Day weekend

Avianca Cargo moves 21,000 tons during peak Mother's Day rush

Global air cargo rises 3% in late April as flower demand surges

Diesel shortage halts horticultural project in Ethiopia

Flores el Capiro officially set to ship the first-ever flower container from Puerto Antioquia

China: Kunming Guandu flowers reach Russia in 7 days

Sustainability and cost efficiency in logistics thanks to digitalisation

Sector | Trade Shows

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Guatemala's ornamental sector at Agritrade Expo & Conference

Spring sunshine and interested visitors ensure a positive first day at Flora Spring Expo
Spain

Iberflora kicks off in Valencia
Bogotá, Colombia

Photoreport: Proflora 2025
Today is the last day of Proflora 2025!

Dianthus in the spotlight and a toast to a sustainable future

Sector | Supplies

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Ongoing shortage of agricultural film in Morocco

New international sales manager for Spid Trays
NP Plastics celebrates 75 years

"The future is a horticulture assortment without microplastics"

Sector | Post-harvest

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“With this step in cold chain improvement, consumers gain one to one-and-a-half extra days of vase life”

Royal FloraHolland launches new reusable flower bucket

Ecuador: Using vacuum-cooling technology to boost postharvest precision

India: Training on post-harvest flower management
World Container Index - 09 Oct:

World Container Index decreased 1% to $1,651 per 40ft container

Sector | Management info

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Nuance on Dutch leadership in horticulture: "Keep innovating, or you'll be overtaken"

Sector | Labour & automation

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BloomNation launches Lili, AI-powered assistant

Lock Drives opens live greenhouse demonstration stand at World Horti Center
new colleague at Rosa Danica:

Collaborative robot handles the cuttings

Israeli orchards use pollination tech as labour shortages persist
Bosch Rexroth on mastering efficiency in CEA controls

"If you're not doing data collection today, you really need to start"

Fully automated Plant Order System operational at orchid grower

An EU-supported breakthrough in greenhouse automation for chrysanthemums

Sector | Lighting

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“Greenhouse lighting success depends on everything around it”

Smarter lighting strategies in roses: insights from Viaverda trials
SpectraGrow and Harvest Today collaborate on retractable LED system targeting 200 plants per cubic meter

"This is a practical solution to a big pain point in many vertical farms"

Gavita International strengthens Plant Specialist Team with the appointment of Charlotte Pijnenburg
P.L. Light Systems celebrates 45 years anniversary:

"Our lights are built to last so long you’ll be handing them down for generations"

Louis Golaz steps down from RED Horticulture leadership

Silent failures, invisible losses — and what some Dutch growers are now doing about it

Sector | Education and research

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Expert advice for creative Mother's Day blooms

Bacillus biostimulants and fertilizer effects on French Marigold growth

India: New floriculture centre in Ujjain announced ahead of Simhastha 2028

Cultivators, Vertify and World Horti Center continue ‘Cultivation for Compounds’

South Korea: Researchers develop new cactus varieties

Chinese research team uses color to enhance flower appeal

US (SC): Clemson Extension releases new cut flower manual to support growing Southeast industry