Photo Report IPM Essen 2018

Besides that, more breeders and young plant growers are supplying POS material. Making the product more attractive to the end consumer and, in turn increasing the sales of the grower. This is the general idea behind offering POS material and more and more growers see the advantages and utilize it. 

And the addition of the hortivation therefore seems to be a good move. Under the mottos of "Family Garden", "The New Gardener" and "Eat Your Greens", hortivation showed new trends and POS ideas with which garden centres will be able to address their customers successfully in the future. 

More decision makers and visitors from abroad
Again this year, IPM Essen attracted a lot of exhibitors, 54,000 in total. The number of exhibitors might not be higher than last year, but there were more decision makers and visitors from abroad. The proportion of foreign visitors has risen from 36 percent to 38 percent. Furthermore, 71 percent of the guests at the fair have purchasing and procurement powers in their companies - with an increase of around two percent, an even better result than in the previous year. One third ordered goods for the coming season directly at the fair. All in all, the organization was very satisfied with the course of the fair. "An outstandingly positive mood prevailed in all the halls," Oliver P. Kuhrt, CEO of Messe Essen, was pleased about the success of the event.