"UK: "Market buzzing after a thriving Glee"
Offering buyers the chance to shop across every aspect of their gardening ranges, Glee successfully built on its 2014 reinvention, which included easily-accessed new halls, a bright, ‘Green Heart’ atrium space for growers and strong, business-focused visitor features.
As a result this year’s Glee, organised by i2i Events, attracted several thousand British and international garden retailers, online buyers, DIY stores, landscapers and builders’ merchants. The overall number of retailers attending increased, including more key decision makers, buyers, MDs and business owners than in previous years. There was also a particularly high penetration of UK garden centres; in fact 98% of Garden Centre Association (GCA) members visited the show.
Matthew Mein (above), i2i Events Glee event director, confirmed that feedback from visitors and exhibitors had been exceptional: “From the comments we have received from both buyers and suppliers, this has been the most vibrant and exciting Glee of recent years,” he said. “It was clear that plenty of business was being done, new opportunities were being forged, and people were seizing the chance to network and build their professional knowledge. We have already taken a significant number of re-bookings from suppliers keen to secure their places for next year.”
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