Vicini specializes in 1.5 meter hydrangeas
The greenhouse is filled with multiple colourful domes, some even of 30cm diameter. Jack: “Over the past few years, we’ve cut down the number of varieties. Our wish was to supply steady quality over a longer period of time within the season.”
Direct
Vicini also noticed that a consistent supply of high quality flowers has a positive influence in his direct trade. Jack: “We try to offer a wide selection at the auction as it is a good way to show the industry what we’ve got. The steady quality of our products isn’t always noticed or acknowledged there however.“ FleuraMetz buyer Will van Aart adds: “His name is attached to this product. You want people to care as much about your product as you do. Especially cut hydrangeas are sensitive to damage during transport. It shouldn’t be tucked away in a corner somewhere.”
Mariama and more
Jack: “The flexible stem of the Mariama makes sure that the flower stays upright. Even if they are packed tightly for transport, they won’t break.” Before an order leaves the premises, Jack insists on checking the flowers himself. Jack: “They have to be packed perfectly on the trolleys. Every night, I pick up my miner’s lamp and go through each flower by hand. It’s quite a job but I carry on.”
Source: FleuraMetz