Japan: Lily Ambassadors 2018 to be announced

Japan annually imports approximately 100 million lily bulbs from the Netherlands. For the Dutch flower bulb sector, Japan is one of the most important export markets. For Japan, the Netherlands is an important business partner, as some 80% of bulbs sold in Japan come from the Netherlands.

Lily Promotion Japan (LPJ) launched a 5 year campaign to boost the sales of Dutch lily bulbs/cut flowers, which will end in 2017. In 2018, LPJ will launch a new campaign the “Lily Ambassadors Project” where all stakeholders of the lily segment, from Dutch Bulb exporters, Japanese bulb growers, auctions, wholesalers and distributors and to retail outlets, will be involved to disseminate the appeal of Dutch lily bulbs, by using social media.

Lily Ambassadors will be appointed following the recommendation of LPJ and will be acknowledged by H.E. Mr. Aart Jacobi, Ambassador of the Kingdom of the Netherlands to Japan. Dr. Evert Jan Krajenbrink will confer the certificates to some 50 Lily Ambassadors, during the unveiling ceremony at the Residence of the Netherlands Ambassador, followed by a buffet-luncheon.

Source: Agroberichten Buitenland