Nigeria earned over $35m from the export of hibiscus flower (otherwise known in local parlance as zobo) last year, the Chief Trade Promotion Officer of Nigerian Export Promotion Council, Aminu Lawal Bakin-Kasuwa has said.
He made this disclosure at a public forum organised by the Nigerian German Business Association and the Association of Hibiscus Flower Exporters of Nigeria partnership programme held during the NGBA Monthly Business Forum in Lagos.
According to him, “Nigeria made about $35m from Mexico as about 60 to 70 per cent of our hibiscus went to Mexico last year.”
The NEPC boss, who lamented that the country was yet to achieve its full potential in hibiscus flower export, further noted that there are over 10,000 hibiscus flower farmers in Jigawa who are battling a lot of challenges.