Black Tulip Flowers has come a long way from a small retail shop in Sharjah to being one of the largest producers and exporters of fresh-cut flowers.
by Shabista Khan
In the past 20 years, the company has gone through backward and forward integration and has advanced in so many ways from a traditional flower shop, flower farms, wholesale format, and modernized online flower delivery business.
Black Tulip Flowers has its operations in the UAE, Kuwait, Muscat, Saudi Arabia, Malaysia, and India. The company is undoubtedly on its way to becoming a global leader in the floriculture industry.
No successful business can succeed without leadership. Leadership and values play a vital role in creating a strong foundation on which the success of an organization is built. Chairman of Black Tulips, Mr. Ehiya along with his brother, architected and developed the grassroots of the firm.
Mr. Ehiya is a visionary and an extraordinary man who cherished a dream for the floriculture industry of the world. His ability to visualize and articulate the possible future for an organization has been a primary component for the success of Black tulip flowers. Mr. Ehiya believed in establishing a long term relationship with his clients by striving to produce the highest quality flowers while also providing the best service. He takes a keen interest in every aspect of the business from farms where flowers are grown, all way up to online sales of flowers. He has an uncanny knack of understanding people which helps him to build a great team. He stays connected with his employees and is very well aware of ground realities.
The company grew under the leadership of Mr. Ehiya via several global mergers and acquisitions which has helped in increasing the market reached for black tulips and also reducing the competition in the market. This approach has also ensured that the company has large scale productions and a huge portfolio of flowers and foliage under its umbrella that will give it a strategic edge over its competitors.
This year black Tulips acquired 35 h Batian Flowers farms in Kenya and their marketing arm Upendo in Dubai. Batian Flowers grow one of the best Roses, Alstroemeria, Florinca, Garden Rose, and Scented Rose. Another major feather added to the cap was, 55 h Hansa farm situated in Ethiopia with a portfolio of more than 50 varieties of roses. The company has acquired the operation of Hansa in Saudi Arabia, Qatar, and their marketing arms Hansa flowers, Barcelona Flowers Quality Flowers in the United Arab Emirates. These acquisitions create market access for Black Tulips and enhance their product portfolio. This consolidation in the industry also helps to bring down the competition in the market.
Black Tulip Group will be present at the International Floricultural Horticulture Trade Fair in Vijfhuizen, the Netherlands, visit them at booth B2.27 from November 6-8, 2019 to experience the beauty of their large portfolio of flowers.
For more information:
Black Tulip Group
btfgroup.com