Deborah De La Flor has been a florist for over 40 years. She’s never experienced a February like this one.
“At a time when someone is sending you an ‘I love you’ card, someone is sending an ‘I loved you’ card,” said De La Flor, who is preparing bouquets and cards for Valentine’s Day – the busiest and most profitable time of year for florists – while making sure other orders are filled for those who have lost loved ones to COVID-19.
De La Flor, 62, runs De La Flor Florist & Gardens near Fort Lauderdale, Florida.
The $35 billion floral industry is perhaps more involved in family joy, grief and milestones than any other. Flower sellers are approaching the Feb. 14 Valentine’s Day with the US COVID-19 death toll near 460,000. In many states, death rates are still at record daily highs.
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