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In a normal week, Royal FloraHolland trades around 50 million roses. With Valentine's Day around the corner, this increases to more than 100 million. And, in addition to all the other beautiful flowers and plants, 80 million tulips and 70 million chrysanthemums.
Erik Wassenaar, auctioneer at the cooperative, shows in the video below how things work these days.
Video made by Nathalie Montfoort, Content Coordinator at Royal FloraHolland, and videographer Krijn Schuitemaker.