It all started in 1939 with a small family business founded by Carl Jepsen. Today, it is the world’s largest producer of kalanchoe. Queen proudly presents a brand new company video, where the flowers’ journey from nursery to finished products in the stores and the modern consumer’s home is experienced.
“With this video, we want to show what our brand is all about. We truly believe that innovation, colour matching the season and branding are essential to increase the popularity of the Kalanchoe category.” Marketing Manager Emilie Stærmose Lishchenko explains.
Queen’s R&D department does 5000 crossbreedings every year, resulting in a yearly production of 35 million finished plants to the European market and 150 million cuttings worldwide.
For more information
Queen Flowers
Knud Jepsen
Skanderborgvej 193
DK-8382 Hinnerup
www.queenflowers.dk