IFPA is organizing a Floral Conference in Anaheim, California.
Topics will include the latest consumer perceptions of supermarket floral and discuss the implications with your colleagues. Do consumers see supermarkets as offering the freshest products? Are supermarkets their go-to source for all things floral? Do they see us as being cutting-edge? Get answers to these questions and more at IFPA's The Floral Conference – Anaheim on March 29, 12:30 – 5 p.m. Pacific at the Anaheim Marriott in Anaheim, CA.
Register now to assure your seat at this gathering of the floral supply chain. Connect with existing and potential business partners and hear the latest research on how consumers view supermarket floral and discuss the implications. Enjoy a networking reception following the business session.
Members receive discounted rates
IFPA members enjoy a significant registration discount – only $150 per person – so bring the whole team. Nonmembers pay the full registration fee of $400 per person. Not a member yet? Join here to take advantage of all IFPA member benefits and discounts.
Hotel and parking information
The Floral Conference – Anaheim will take place at the Anaheim Marriott.
Hotel Reservations are on your own and will be made by individual attendees booking directly with Marriott reservations at 1 (800) 228-9290 or (714) 750-8000. Or, using the online portal. Book by March 11, 2022 to receive a room rate of $189.00 plus taxes per night.
IFPA – home for the floral industry
Year-round floral-specific resources include insights through consumer and industry research, webinars and in-person events. Mark your calendars and register now:
- March 23: Consumers and Color: What You Need to Know to Drive Demand featuring Pantone – Webinar
- March 29: The Floral Conference – Anaheim
- May 25: The Floral Conference – Miami (focused on transportation – still a hot topic)
- October 27-29: The Global Produce and Floral Show – Orlando, FL
In between events, remember that your online home for all things floral is here – industry and consumer insights, supply chain efficiencies, sales data/trends, and more.
For more information, email Becky Roberts, Director, Floral at [email protected].
For more information:
International Fresh Produce Association
Tel: +1 (302) 781-5855
[email protected]
www.freshproduce.com