Marketing takes a new turn every year, and each year presents exciting new ways to spread brand awareness, communicate with consumers, and improve the sales funnel. This year is no different as many new marketing trends are set to bloom throughout 2022. Whether it’s to keep up with the ever-increasing competition in the floral industry or set higher standards for yourself, the following are some of the marketing trends that can transform your business in 2022.
Conversational marketing
There’s no doubt that conversational marketing is set to be one of the top marketing trends of 2022. Businesses are changing how they interact with their customers, turning into more of a conversation than simple advertising. Conversational marketing refers to improving customer experience by talking to customers one-on-one.
In addition to companies embracing live chat and voice assistants, they’re also embracing chatbots. IBM claims that chatbots can answer approximately 80% of routine customer service queries. This can be a gamechanger since it can automate routine queries and allocate more resources to more complex customer service tasks. In addition to boosting customer experience, this also helps improve customer loyalty in the long run.
Artificial Intelligence (AI)
Artificial Intelligence (AI) is also gaining more popularity and is expected to be an even more popular marketing trend. In addition to monitoring site traffic and helping with SEO, AI can help with analyzing customer data and behavior, and can even be used for predictive analytics like sales forecasting. Whether it’s through product recommendations or retargeting, AI can lead to high conversion rates and maximize sales.
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