Robbin den Herder strengthens Vitroflora/Alkemade as Product Manager

Tomasz Michalik (CEO of Vitroflora) and Jaap van der Meij (CEO of Alkemade Perennials) are proud to announce that Robbin den Herder will be active as product manager for both companies as of 1 March. In addition, he is the provisional sales contact for a number of Vitroflora/Alkemade relations. In the latter role, he succeeds Onno Zonneveld, who ended his activities on 1 April. As a product manager, Robbin plays a key role in the further design of product development and management in order to offer customers an even more attractive product range in the future.

Robbin is not an unknown figure in the perennial sector. For the past seven years he has fulfilled both the position of relationship manager and product manager at Dümmen Orange, bringing with him a considerable dose of experience and expertise because of that. He studied Business Administration & Agribusiness at the HAS green academy and Small business & Retail management at the Hogeschool Rotterdam.

Jaap van der Meij, CEO of Alkemade: “Although we regret that Onno Zonneveld has ended his activities, we respect his decision and wish him success for the future. We are also very grateful to Onno for his contribution to the development of our companies. We are proud to welcome Robbin to Vitroflora/Alkemade. We are convinced that his expertise and network will structurally strengthen our activities and look forward to taking on new challenges together with him.”