NL: Floritec opens new breeding location in Honselersdijk

Floritec has officially opened the doors of its new breeding location in Honselersdijk. After months of preparations, renovations, and developments, the cut chrysanthemum varieties are situated at the same location where the breeder also presents the pot chrysanthemums, pot asters, and pot celosias. The new location is supportive of Customized Breeding: on-site, customized breeding of robust varieties in close cooperation with growers.

New location supports Customized Breeding
The company's distinctive approach to Customized Breeding was born fifteen years ago, partly out of necessity. It was a strategic choice that later proved to be an important USP. Nevertheless, Floritec is opening its own greenhouse in Honselersdijk. General manager Jeroen Ravensbergen explains why he is happy about this move.

"Floritec's mission is to develop relevant and leading varieties in close partnership with customers. Thanks to on-site development, we can develop varieties with reduced susceptibility to diseases and pests, perfectly suited to local growing and climate conditions. Having our own breeding location is in line with our ambitions to continue to grow, professionalize, and present our varieties in trials. It also gives us more room to incorporate the gene pool of our parent company into our work."

"Our new breeding site supports Customized Breeding. We involve some of our customers early in the development process through on-site selection. For other customers, this approach is less suitable. Nevertheless, it is important for them to be involved. This is all much easier now that we can test the new selections extensively at our own site and welcome our customers there.

Flower Trials from June 13 to 16
The new location can be visited during the Flower Trials, which Floritec will officially participate in starting this season. In addition to the existing commercial assortment, wide new and striking varieties will be presented in the flower trials.

Opening hours are as follows:

• Tuesday, Wednesday, and Thursday, June 13 to 15 | 08.00 - 18.00
• Friday, June 16 | 08.00 - 15.00