RiPlant: Hoptimistic and urban at spoga+gafa in Cologne

Also, this year the communication agency RiPlant presents itself at the spoga+gafa, one of the largest garden lifestyle fairs in the world. Richard Petri will explain the well-known and prizewinning concept Hops® - genuine brewhops for garden lovers, as well as the newly developed urban balcony concept YoUrban®.

Urban lifestyles are growing rapidly, average household sizes are decreasing, and yet the desire for green space at home remains, even if the available space is very limited. YoUrban is tailored to these target groups and presents itself with modern 3D presentations of virtually accessible roof gardens.

With selected urban-ready plants combined with the growth wonder Hops®, RiPlant meets the consumer needs of today and tomorrow.

Richard Petri, Managing Director RiPlant: "We all love great country gardens, but unfortunately, they don't match the realities of most people's lives. It's important for the industry to reach out more to urban plant lovers and appeal to them with attractive plant solutions."