Mystic Flowers is a trend-driven farm with the aim to bring to the industry a renovated perspective when making buying decisions and giving their clients the latest roses and summer flowers in the market. "As part of the chain of value in the industry, we have found that it is crucial to understand the needs and desires of all the key players through their own perspective and portray this knowledge in creating an on-trend portfolio that complies with these needs," explains Marketing Manager Maria Belen Muñoz.
Mystic Flowers at IFTF 2022. Also in November 2023,they will be attending IFTF again. Click here to learn more about Mystic and their flowers.
But how do they come about to this knowledge? Belen Muñoz: "At Mystic, we have an Innovation and Research team that studies trends through minute coolhunting methodologies where we undergo in-depth interviews with floral key players such as floral artists, wholesalers, and importers to understand the value chain's needs and spot new trends. In addition, we have a passion for visiting all types of niche breeders worldwide to have a first-hand pick of stunning codes and developing them in our evaluation areas in Ecuador. As a matter of fact, we manage to review annually around 200 new varieties from which we pick the most exquisite, unique varieties to commercialize."
A visit to the trial station of Plantec Ecuador to find out the newest varieties.
With all of the insight gathered, they have developed an on-trend portfolio of roses and summer flowers. "With this portfolio, we bring to the table the most innovative and on-trend varieties that fit perfectly with a diverse and specialized wholesale clientele around the world."
Florist showing creations with Mystic Flower's flowers at Expo Flor Ecuador 2022.
This team is led by Juliana Bustillo, who is a floral artist herself. "She has an eye to understand what a florist wants to stand out. As a cool hunter, she brings an important perspective that is merged with Mystic's commercial and production expertise to guarantee that our portfolio is not only on-trend but also meets the wholesale quality standards."
IFTF 2023
Eager to meet the team and learn more about the farm, products, and trends? This year, Mystic Flowers will be again exhibiting at the IFTF in Vijfhuizen, the Netherlands. "People can find us at A1.32."
For more information:
María Belén Muñoz
Mystic Flowers
Email: contact [email protected]
www.mysticflowers.com