Part of Greenleaf Floral Co.’s mission is to celebrate the beauty that comes with each season. “Each one is so different. I think that’s the beauty in all of them,” florist Catherine Conway said.
Greenleaf Floral Co. opened a flower stand at the West Side Market on Sept. 1 and plans to sell flowers year-round, embracing the four seasons and focusing on sourcing flowers from local growers.
The West Side Market is looking to add more vendors as it prepares to transition from city management to nonprofit management and makes plans for upgrades. Greenleaf is the newest vendor to join the market’s produce Arcade, which is currently half empty. Located in the market’s produce Arcade at stand #23, Greenleaf is open Monday, Wednesday, and Friday from 8 a.m. to 5 p.m., Saturday from 7 a.m. to 5 p.m., and Sunday from 10 a.m. to 4 p.m.
Each season will bring different types of flowers to Greenleaf’s flower stand. Recent offerings included dahlias, zinnias, marigolds, and strawflowers. In the late fall and winter, Conway, the owner of Greenleaf, plans to sell locally grown dried flowers and Christmas greens, as well as some cut flowers from a national wholesaler. The cold weather may present a challenge to maintaining ideal temperatures for the flowers, Conway said, but Greenleaf is figuring out the details along the way.
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