Three new David Austin varieties were presented yesterday, during the Alexandra Farms Breakfast event. The event was held during the Proflora week in Bogota. Reason for this event? To present their buyers their and David Austin's efforts to increase the sales of these garden roses. Also, David Austin was present and more new roses were on display from Alexandra Farms, known as the largest garden rose farm in the world.
Below an impression of the event.
Jose Azout opened the event, telling how they started from scratch and learning along the way.
David Austin
Teresa Schafer, Marketing Manager at Alexendra Farms presenting their efforts, like the Alexandra Farms Certified Designer Program and Garden Rose Design Contest to increase awareness for garden roses among florists and end consumers
Jo Bird, Head of David Austin Cut Roses, with the founder of David Austin, David Austin. She showed the growth of the brand, what they do to promote it in the industry and particularly among the end consumer.
Bessie, Hettie, and Millicent
People taking pictures of the new varieties that were presented. Also they had the opportunity to give their feedback on these varieties.
For more information:
Alexandra Farms
www.alexandrafarms.com
David Austin Roses
www.davidaustin.com
@davidaustinweddingroses