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Carrefour Polska to offer personalized bouquets at Warsaw store

Shoppers at the Carrefour store in Westfield Arkadia shopping center in Warsaw can now avail of the services of a professional florist for personalized bouquets and customized flower arrangements.

Carrefour Polska is offering the service at a stand in its florist section in the store, which also features ready-made bouquets and cut flowers.

Krzysztof Dobczyński, commercial director of fresh food at Carrefour Polska, stated, "The introduction of the 'Kwiaciarnia Arkadia' concept is an extension of our cooperation with our existing flower supplier to our shops throughout Poland. The busy shopping center is an ideal place to implement and test such a project."

The florist will create personalized bouquets or arrange flowers in boxes or vases based on shoppers' requests. "Customers of super- and hypermarkets expect a wide assortment that will allow them to make comprehensive purchases in one place, not only of food but increasingly of other categories as well. We invite all visitors to Westfiled Arkadia to check out our floral offer and, of course, to take advantage of the professional assistance of a florist," Dobczyński concluded.

Read more at esmmagazine.com

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