Colombian floriculture joined the SAF Petal it Forward campaign

Last October 18, Asocolflores participated in the Petal it Forward campaign, an initiative that has been carried out for 8 years by the Society of American Florists (SAF), which aims to provide passers-by with two bouquets, one to enjoy and the other to share with another person the positive emotions that giving and receiving flowers awakens.

This initiative, in which the Flowers of Colombia were the protagonists, allowed the delivery of 1,000 bouquets to citizens who passed through Virrey Park in Bogotá and around the Museum of Modern Art of Medellín, where they had the support of the Foundation Andecol.

During the day, passers-by from both cities had the opportunity to take advantage of the Colombian Flowers and the benefits they bring, as well as to learn the reasons why Colombia occupies second place in the world in flower exports.

Colombia has 1,600 varieties that it exports to nearly 100 countries, and participation in this campaign allowed us to remind Colombians that the flowers we grow bring well-being, happiness, and love to people.