In a significant development for the African flower market, two prominent names in the floral industry, United Selections and Icon Selections, have officially solidified their partnership. The commercial collaboration aims to bring a diverse range of Chrysanthemums to Africa, ultimately benefiting growers across the continent.
Jan Haaksman and Jelle Posthumus at Proflora 2023
United Selections, a rose breeder in the global flower industry, is set to represent Icon Selections, a Chrysanthemum breeder known for its varieties bred under 12/12 circumstances, in executing commercial activities across Africa. This alliance is set to bolster the availability of Chrysanthemums for the African growers.
New chrysanthemum Showhouse in Nakuru, Kenya.
Icon Selections will establish a selection shophouse to emphasize their commitment to this partnership, showcasing their extensive collection of captivating cut Chrysanthemum varieties. In addition, a propagation area will be set up to cater to trial requests, all of which will be conveniently located at United Selections' primary facilities in Nakuru, Kenya.
Icon Selections facility in Colombia
The official seal on this agreement was placed during the recent Proflora event held in Bogota, Colombia. The agreement was cemented with a handshake between Jan Haaksman, the Managing Director of Icon Selection, and Jelle Posthumus, the CEO of United Selections. This momentous occasion marks the beginning of a promising collaboration expected to have a far-reaching impact on the availability of a wide range of chrysanthemum varieties.
Jelle Posthumus, CEO of United Selections, expressed his optimism about the partnership, stating, "This collaboration allows us to expand our offering and provide our customers with access to a broader spectrum of products, in that case, Chrysanthemums, meeting the ever-evolving demands of the African flower market."
Jan Haaksman, Managing Director of Icon Selections, added, "We are excited to work with United Selections, a trusted name in the industry. Together, we will introduce a new level of diversity and innovation to the African flower market."
For more information: 
Icon Selections
Jan Haaksman
Email: [email protected]
www.icon-selections.nl
United Selections
Jelle Posthumus
Email: [email protected]
www.united-selections.com