Evanthia streamlines Antirrhinum assortment

Until now, the original 3 Evanthia series and 4 Enviro series have formed the assortment. Peter van Noort, Product Manager at Evanthia, explains: “Initially, we chose to leverage the reputation of the entire combined assortment by keeping all the series in the market. This gave the opportunity to observe and compare the individual strengths of all the genetics. In addition, breeding research and development continued as always in the background. We feel it is time to consolidate the series and bring the very best genetics to the market in a clear and top-quality assortment. This means that from this season onwards, we offer one series per segment with the best colors and varieties.”

Next steps in year-round Snapdragon production
To optimize brand recognition, Evanthia has chosen to retain the names of the former Enviro series and develop on this trend with the recent and planned introduction of new breeding. Antirrhinum Toulon, a new group IV series, has been released with the launch of Evanthia’s newest catalogs during Trade Fair Aalsmeer (NL). Toulon IV offers 5 hot summer colors, and additional colors are coming. Up next: Evanthia is working on an early winter series to be added to the spectrum in the near future. All this is to enable growers worldwide to run a seamless annual program of Snapdragons, with Evanthia’s team ready to finetune programs tailored to regional climate conditions. Growers and traders will be able to view Evanthia’s entire Antirrhinum collection during extensive field and greenhouse trials in springtime.

Evanthia presents strong and original genetics within pot & bedding plants, tropical plants, and cut flowers, complemented by a broad and partly exclusive selection of top products from other breeders. With an ever-growing network of production, sales, and distribution partners, Evanthia supplies high-quality starting material worldwide. Always looking for new ways to put the grower in a good market position and working together with chain partners towards joint success.