The organizers of HortEx Vietnam, Nova Exhibitions B.V. from the Netherlands and VEAS from Vietnam, have signed a partnership in which IPM Essen will exclusively manage the acquisition of exhibitors from the DACH region (Germany, Austria and Switzerland) and other nations with high relevance in the global horticultural market, such as Italy and Ecuador. In addition, a Memorandum of Understanding has been signed to emphasize the intention of establishing a lasting and enduring partnership.
With this cooperation the International Plant Fair (IPM Essen ) is breaking new ground. As of now, IPM Essen will exclusively take over the marketing of the Vietnamese horticultural trade fair HortEx Vietnam in the DACH region and other nations. The world's leading trade fair for horticulture is thus expanding its international network to include another future market. Due to increasing urbanization, the demand for flowers and plants in Southeast Asia is also growing.
The organizers of HortEx Vietnam state: “This partnership underlines the importance of the Vietnamese horticulture and floriculture sector as a huge emerging market. This collaboration will enhance our ability to expand and globalize the exhibition, allowing us to leverage the opportunities presented by this promising market. We are proud that IPM Essen , the world’s leading trade fair for horticulture, has recognized HortEx Vietnam as the premier show for horticulture and floriculture in the ASEAN region”.
Oliver P. Kuhrt, Managing Director of Messe Essen, said at the signing of the cooperation agreement: “We are very pleased that we have succeeded in taking a further step towards the internationalization of the world's leading trade fair for horticulture. With this cooperation, we are demonstrating our presence in a rapidly growing market and enabling companies from Germany, Austria and Switzerland in particular to establish new contacts and business relationships," Thanks to increasing environmental awareness, a growing middle class and an increased demand for fresh, local produce, numerous opportunities are opening up for the horticultural industry in Vietnam. The horticultural market in Vietnam is growing at an average annual rate of eight percent, and the export rate of horticultural products from Vietnam has doubled in the last five years.
The Chairman of the Supervisory Board of Messe Essen, Thomas Kufen, who also attended the signing ceremony said: "The course has been set for a fruitful, long-term cooperation between IPM Essen and HortEx Vietnam. Messe Essen is once again expanding its global network and carrying the name of the city of Essen into the world. I therefore support the new partnership out of conviction."
HortEx Vietnam
Vietnam, a country known for its breath-taking natural beauty and rich agricultural culture, is well on its way to becoming one of the emerging forces in the horticulture industry. The new cooperation between IPM Essen and HortEx Vietnam comes at the right time to promote this development and create growth opportunities for the industry. HortEx Vietnam has been held in the Vietnamese center of economy - Ho Chi Minh City - as an important horticultural trade fair since 2018. Most recently, it attracted 200 exhibitors and around 5,700 trade visitors to the SECC.
The trade fair provides access to a market with a future: Vietnam has significantly increased its exports of horticultural products in recent years. These include fruit, vegetables, flowers and ornamental plants. Exports to countries such as China, the USA and Japan have grown strongly. The demand for organic horticultural products, especially fruit and vegetables, has also increased. Consumers in the Southeast Asian coastal state are increasingly looking for healthy and sustainable food, while at the same time there is a growing awareness of environmental issues and sustainable horticulture. This is also reflected in the increased use of environmentally friendly cultivation methods and technologies.
The next edition of HortEx Vietnam will take place from 13-15 March 2024 in the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.
More information can also be found on www.hortex-vietnam.com
For more information:
Nova Exhibitions B.V.
Kuno Jacobs
Tel.: +31 85 401 73 97
E-mail: [email protected]