Selecta one will be presenting a new quality concept and according to this German Dianthus breeder and marketer it is a world premiere at IPM 2024.
LUCKY LIPS® Mix Mood
Under the brand name Lucky Lips®, a new complete series of pot Dianthus will be introduced - 5 new varieties with the same product characteristics as the successful Pink Kisses®. "They are characterized by a variety of slightly fragrant, bright flowers with high color brilliance. The interesting color spectrum includes single- and bicolor varieties and combinations ranging from white to pink and bright to intense red. The varieties have a compact, uniform, well-branched structure, excellent transport properties, and a long shelf life", they explain.
New paths are being taken in marketing. "As an independent brand, Lucky Lips stands for happiness, urban living, and sociability. In a modern marketing appearance, they put a smile on the lips and create little moments of happiness. The attention-grabbing campaign can be experienced in all relevant social media and print channels with an affinity for the target group. The campaign will be set-up in line with the communication activities of the participating retailers."
To maintain the highest level of quality on the market, the production of the exclusively offered 10.5 cm concept pots is carried out by Dutch producer IJzelenberg, who has a long and positive experience in the production of high-quality Selecta pot Dianthus.
LUCKY LIPS® series
"There are repeated statements in the industry that market players are unable to achieve sufficient margins with ornamental plants. With Lucky Lips, we are now offering a marketing concept that makes this possible," explains Klaus Gaumann, Director of Marketing & PM at Selecta.
The idea and concept have already met with great response and keen interest in the run-up to the launch in Europe-wide surveys of 1,000 consumers as well as in initial trade talks. We have already received considerable orders from retailers in Scandinavia, the UK, Benelux, and Germany. We are excited to see who else will be involved in the coming years."
After a successful market test in 2024, a decision will be made about expanding the business to other pot sizes, additional producers and retailers, and more countries.
Lucky Lips will be presented at a dedicated brand stand (2D25) next to the well-known Selecta location in Hall 2.
For more
information:
Selecta one
www.selecta-one.com