'Despite challenging times for Ecuador, the Ecuadorian floral industry continues to thrive'

In these challenging times for Ecuador, where the government's battle against drug trafficking is making global headlines, The Bloom Show brings an in-depth perspective. In this video below, they explore how the current situation affects Ecuador and its potential impact on the global floral market, especially with Valentine's Day approaching.

In this 17-minute video, Eduardo Letort of Hoja Verde shares his insights on these critical issues, offering an exclusive look into the possible effects on one of the world's most significant flower markets.

Here are some of the valuable insights on these critical issues, offering an exclusive look into the possible effects on one of the world's most significant flower markets:

1. Amidst challenging times for Ecuador, the Ecuadorian floral industry remains resilient, with no disruptions reported in the highlands or crucial production sites. Business is proceeding as usual, and there are no signs of violence impacting flower production or exports.
2. Does it have any potential impact on supply and pricing? Eduardo Letort confirmed that pricing dynamics during Valentine's Day will follow the standard rules of supply and demand. The Valentine's floral market operates freely, with individual companies determining flower prices based on their production capacity and the prevailing demand.
3. A positive outlook emerges as Ecuador experiences favorable weather conditions characterized by beautiful sunny days. This favorable weather is contributing to the cleanliness and quality of the flowers. Anticipating steady production, the industry looks forward to meeting most flower consumption demands.

In summary, the Ecuadorian floral industry continues to thrive without disruptions, and the prevailing conditions suggest a positive trend for production and quality. Pricing remains market-driven, adhering to the principles of supply and demand, while the weather adds an optimistic note to the current state of affairs in the Ecuadorian floral sector.

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