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By Thomas Prince from Prince & Prince Inc.:

US: Consumer floral purchasing for Valentine's Day - Historical trends and 2024 market projection

Curious about the future of floral purchasing for Valentine's Day? In a blog report, the Prince & Prince presentation from January 16th, 2024, on "The Bloom Show," hosted by Sahid Nahim from Above All Flowers and New Bloom Solutions, is summarized. This presentation provides detailed insights into historical US consumer floral purchasing trends for Valentine's Day, which could be extremely beneficial for your floral business.

Thomas will unveil insights gleaned from four nationwide surveys conducted over the years, tracking consumer floral purchasing from 2000, 2007, 2013, and 2019. Get ready for a deep dive into trend lines, exploring overall Valentine's Day purchasing patterns and specific trends among key consumer demographic segments.

"This engaging discussion isn't just about data; it's about understanding the floral market trends and uncovering the opportunities lying beneath. Thomas will share strategies to capitalize on these trends, offering valuable insights for businesses aiming to optimize their marketing strategies."

Read the presentation and blog report on newbloomsolutions.com

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