Keeping the prices at a reasonable level in January is a challenge for many auctioneers. "It is all about expertise, which makes it an interesting job," says auctioneer Flowers Luus Hooyman. Fortunately, the prices in the run-up to Valentine's Day are increasing again.
Auctioneers Luus Hooyman, Edwin Chrispijn, and Erik Wassenaar
"At the start of the year, houseplants did well, but the trade of the rest of the plants and flowers was put on hold due to the cold weather in Europe. As auctioneers, we need to work hard to maintain the prices at a reasonable level."
"It is important to realize that no other system works as easily as the one we use at the FloraHolland auction. We start with 8000 trolleys, and after 6 hours, they are all on their way to their final destination. On top of that, at the end of the week, every supplier received their money. The cooperative has proven this concept over the last 100 years already."
Higher prices in the run-up to Valentine's Day
February has started, which means higher prices as Valentine's Day is approaching. "Last week, we already saw an increase in prices for several auction groups. I noticed this on the clock for Gypsophila, an auction group that was under pressure for several weeks. Bulb flowers are also doing fine at this time of year, as they can withstand colder weather. A characteristic that is valued by shops on the street."
Sales for tulips, daffodils, muscari, and hyacinths are also pleasing. "On January 26, hyacinth growers auctioned their products for the benefit of Aya's (youngsters with cancer). They have been doing this for the past 10 years with great results. That too can be done through the clocks."