Hortiflorexpo China and IPM Essen are continuing their
partnership. The two trade fairs aim to promote international exchange on all aspects of the horticultural industry in China. They are also opening up a new business network for German exhibitors in particular. The next event, "Hortiflorexpo IPM Beijing," will take place from May 23 to 25, 2024, at the new China International Exhibition Center in Beijing.
The partnership between Hortiflorexpo and IPM Essen intends to enable exhibitors to
benefit from the synergy effects and to establish and expand business
contacts in the Chinese market. For example, Messe Essen organizes the German
Nations Pavilion, which presents innovations "made in Germany" and is also
responsible for international marketing.
Oliver P. Kuhrt, CEO of Messe Essen, emphasizes the importance of this intercontinental partnership: "The extension of the contract not only consolidates our cooperation but also underlines the position of Hortiflorexpo IPM China as the leading trade fair in the horticultural industry throughout Asia."
Contract signed during horticultural trade fair in Essen
The signing of the contract took place during the 40th IPM Essen (January 23 to 26,
2024), at which the Vice Secretary General of the China Flower Association, Xuemei
Liu, representing Hortiflorexpo, and Oliver P. Kuhrt, CEO of Messe Essen, sealed
the cooperation agreement.
Hortiflorexpo IPM China is regarded as one of the most important platforms for innovations, networking, and business opportunities for the horticultural industry in the Asian region. It is held annually, alternating between Shanghai and Beijing. More than 700 companies from 20 nations are expected to attend the next trade fair in Beijing
in May, occupying 40,000 square meters of exhibition space. The event is intended to present the latest trends, products, and technologies in the green industry. A supporting program with live presentations, forums, and horticultural excursions is also planned.
For more information:
Hortiforexpo China
www.hfexpo.org
Messe Essen
www.messe-essen.de