Takii has unveiled a new brand identity for its Sahin portfolio. For over 40 years, Sahin offers a diverse array of non-GMO, primarily open-pollinated, seed varieties. The new brand identity captures this legacy while positioning Sahin to meet the evolving needs of the market with a fresh, modern look.
"As the market landscape has evolved, it has become essential for us to adapt and reposition the Sahin brand to better serve both home gardeners and specialty growers, including market farmers," said Peta Klinkspoor, Senior Account & Product Manager of the Sahin portfolio at Takii Europe. "We remain steadfast in our commitment to delivering high-quality seeds and ensuring our customers can rely on both our well-established and novel varieties. This rebranding signifies our dedication to maintaining Sahin as a trusted and future-ready B2B brand for generations to come."
The revamped Sahin logo and visual identity have been designed to resonate across digital and physical platforms, symbolizing quality, reliability, originality and the vibrant diversity of the portfolio. "The new look emphasizes Sahin's market repositioning, ensuring it is well-equipped to face the future with confidence and clarity."
For more information:
Takii Europe
[email protected]
www.takii.eu