"As more people look for fun outdoor activities this summer, it seems to be the year of flowers. In the UK, searches for 'flower picking' have increased by 189% over the past week and 318% in the past quarter," states SumUp.
According to this company, the latest TikTok trend of visiting flower farms to pick your own bouquets, as well as the popularity of the BookTok novel (now also a film) 'It Ends With Us,' has contributed to the trend, as the main character, Lily Bloom, owns a Florist.
Card payment experts and POS provider SumUp have delved into this viral trend with the goal of revealing how florists can incorporate flower picking into their business offerings.
What is a flower farm?
A flower farm is an agricultural enterprise where flowers are grown commercially. These farms cultivate various flowers, such as roses, tulips, daffodils, sunflowers, and many others, which are then harvested for sale. The flowers can be sold as fresh-cut or dried and used in arrangements, bouquets, and other floral products.
These farms typically supply flowers to florists, markets, supermarkets, and consumers directly through on-site farm shops or online sales. However, it's the flower farms that also offer 'pick-your-own' experiences, where visitors can come and pick their own flowers, which is taking social media by storm, SumUp adds.
How florists can incorporate the flower-picking trend
If you own a budding Florist business, experts at SumUp have revealed some ways to incorporate the flower-picking trend into your business:
- Organize Flower-Picking Events - Host special flower-picking events where customers can visit a local flower farm or a designated picking area. You can collaborate with a nearby flower farm or create a small garden area near your shop.
- Workshops: Combine flower-picking with floral arrangement workshops. Customers can pick their own flowers and then learn how to create beautiful bouquets or arrangements under the guidance of a florist.
- Create Pick-Your-Own Subscription Services - Offer a flower-picking subscription where customers pay a monthly or seasonal fee to pick a certain number of flowers. This encourages repeat visits and strengthens customer loyalty.
- DIY Flower Arrangement Kits: Sell kits that include a selection of freshly picked flowers along with a vase and instructions for creating a floral arrangement. Customers can either pick the flowers themselves or receive a curated selection from your shop.
- Sell Cuttings or Bulbs: Offer cuttings, bulbs, or seeds from popular flowers for customers who may want to grow their own flowers at home.
Source:sumup.com