EdenGrene has acquired Tilly, a virtual landscape design service that creates custom design plans for homeowners and landscape contractors. The integration of Tilly's design service with Bower & Branch's ecommerce marketplace is presented as a holistic modern solution for residential landscape projects.
"We are delighted to welcome Tilly and their team into the Bower & Branch family," stated Don Eaton, Chief Executive Officer of Bower & Branch. "The future of this industry is online, and our investment in Tilly supports that in a big way. In addition to their professional expertise and leadership, Tilly brings value through its proprietary technology and access to new markets, serving our business model and grower network well."
"Tilly has dedicated the last five years to mastering and scaling online landscape design. Following our customers' lead, we are excited to solve their next major pain point - plant fulfillment," says Alexis Sutton, Chief Executive Officer of Tilly. "An overwhelming majority of the homeowners we serve also want us to fulfill their plant orders, making this a significant growth opportunity. Tapping into Bower & Branch's extensive grower network and curbside delivery service will allow us to seamlessly bring their design vision to life."
On the heels of the design acquisition, private investment firm Denver Angels, will lead a Series Seed funding round for Bower & Branch to fuel its growth and expansion. This strategic fundraise has already garnered participation from key players in the grower community, with availability for additional participation in the round.
Bower & Branch was founded by Don Eaton while managing his family's 175-acre farm in Pennsylvania. He spent years studying the industry and recognized the need to digitize grower inventories for sale online. "The result is more than an online nursery, it is an educational destination with deep inventory supported by a network of growers and farmers with years of professional and personal expertise."
Bower & Branch specializes in trees that cannot be shipped in a box, but are delivered via an trucking network. Their product includes bulk plant orders and trees up to 30 feet tall which are delivered straight from their expansive network to the homeowner's curb.
According to Bower & Branch, Tilly values the customer-designer relationship, allowing homeowners to collaborate directly with a professional over video chat, rather than outsourcing the work overseas. The team includes landscape designers across the U.S. who are matched with a customer based on their regional expertise.
Tilly's CEO Alexis Sutton, CMO Sarah Finazzo and Design Director Cate Singleton will transition to Bower & Branch, with Sutton becoming President of the combined entity and focusing on the expansion of the PRO network across the country and Finazzo becoming Chief Communications Officer.
For more information:
Bower & Branch
bowerandbranch.com