The holidays are over and the market is picking up again, notes Rob Brussee, Van der Deijl Roses and Equinox Kenya: "In the month of July, you see the holidays kick in, and then you're in a big dip together, then it slowly pulls back again. You notice that people are now getting back into a normal rhythm, not only here, but especially abroad. The quiet peak has passed, though it will still be in fits and starts until September."
Roses from Kenya
"We see that demand for flowers is picking up since last week. When people start calling again themselves, you know there is something going on, and they need something," Rob says. "Most of the demand is for summer flowers from the Netherlands, but still not very extreme. We are also seeing an increase in roses from abroad again, mainly Kenya. They've been sending less in recent months, but they also had less production. This was partly due to the weather, so the import of roses was not spectacular, but actually still held up reasonably well."
More understanding
Rob does not really see any challenges: "At the moment, the picture is the same as last year, and things worked out well then too. The good growers have their supply in good order, so I'm not worried about that. I hope that the auction takes the right decisions, and that the criticism of the auction - which is not always justified - will finally stop. He concludes, "Above all, I hope that people will understand more about each other's 'why' and 'how'. In terms of production, things do run the way they do, and we have no influence on the weather. So we shouldn't worry about that either."
For more information:
Rob Brussee
Van der Deijl
Tel: +31 (0)71 366 0614
[email protected]
www.vanderdeijl.nl