The Kroger Co. launched Vanderpump Blooms x Bloom Haus™, a floral collection curated by businesswoman, TV personality, author, and philanthropist Lisa Vanderpump. Available exclusively at Kroger Family of Stores beginning September 4.
"We could not be more thrilled to collaborate with Lisa Vanderpump to launch this expertly curated floral collection, giving longtime customer favorite, Bloom Haus, a touch of flair and elegance emblematic of the signature style Vanderpump fans know and love," said Dan De La Rosa, group vice president of Fresh Merchandising at Kroger.
Made by Lisa Vanderpump, the collection features bouquets and ready made floral arrangements in custom vases, available in different colors and themes.
"I think anybody who has followed me for years knows that I love flowers, as they've seen in my restaurants and how I live my life, so to have created a flower brand with Kroger is an absolute pleasure," said Lisa Vanderpump. "Flowers bring immense life and joy to a room, and I have had so much fun designing and creating these bouquets and arrangements. It's been a passion project since the beginning and I am excited to share it with the world."
"The collection presents an easy way to achieve Vanderpump's signature style at home. Vanderpump Blooms x Bloom Haus bouquets can be placed directly into a vase or customers can style the flowers by following a QR code to view step-by-step video tutorials instructed by Lisa Vanderpump. For an easy option, customers may purchase floral arrangements already in custom vases designed or selected by Vanderpump and beautifully executed, requiring zero effort."
Vanderpump Blooms x Bloom Haus can be shopped while products last exclusively at Kroger Family of Stores and on Bloom Haus™ through Door Dash and Uber Eats.
For more information:
Vanderpump Blooms
www. vanderpumpblooms.com
Kroger