"The flower business never sits still. There is a constant need for improved varieties and newer introductions to feed the need of mass market, but also the smaller independent garden centers," says Robin van Schaaf of 2Plant International.
This company provides Lilies (Lily looks), Callas, and flowering perennials to professional flower growers throughout the US and Canada, focusing on the larger growers. Robin points out that they sell directly to growers without the involvement of a middleman.
At Cultivate'24, they launched their Calla 'Frozen Queen' variety. We interviewed Robin to learn more about this variety, which he sees as a "breakthrough in breeding".
Calla 'Frozen Queen'
Of course, this made us curious about the characteristics of this flower. According to Robin, it is especially its foliage that stands out, saying: "It's a Calla with a variegated foliage. It produces hot pink to red colored flowers that beautifully contrast with the leaves. We named it 'Frozen Queen' because it reflects the way this Calla looks. Currently, there is nothing like this on the market."
The foliage
He continues by drawing attention to the plant's performance: "We have trialed this variety in indoor and outdoor conditions. What we have noticed is that even in full sun the foliage did not burn or scorch. It branches well, what is a big plus to get the pot full. In other words, it's a strong performer with an exceptional look."
Cultivate
As mentioned, the Calla 'Frozen Queen' was first introduced in July, at the Cultivate trade show in Ohio. Robin explains, why the 2Plants International team chose this location to present their latest variety. "It was the perfect timing. Namely, we had signed a contract that determined that we would sell this variety to wholesalers about 6 weeks before Cultivate. Aside from that, it has always been a very good show for us. We have been present each year, we do so since 2Plant International has been around."
Frank Ritico, Co owner 2Plant International, with the Calla 'Frozen Queen'
Awaiting feedback
At the moment, the team is awaiting feedback from growers. "We are currently in the process of placing the 'Frozen Queen' with growers. So far, there was a lot of interest, and several trials have been sent out. We are curious to know what the reactions will be. Once we get the feedback, we will see how much potential this calla has, and whether it will generate its own place," Robin concludes.
For more information:
2Plant International
www.2plant.com