According to Selecta one, they are satisfied with the first season of its new LUCKY LIPS® carnation series, which were presented at the IPM in January.
"Now that the retail sales season is over, we are pleased to report that the concept has been very well received across the board. The qualities of the Lucky Lips were convincing, the sales prices in the shops were consistently higher than those of Pink Kisses and retailers are reporting good sales,' says Klaus Gaumann, Director of Marketing & PM at Selecta.
The brand building of Lucky Lips has been realized on social media channels. The marketing campaign centered on the themes of happiness, urban life, and sociability with the varieties Lara, Lena, Lisa, Lola, and Luna hitting the target group right in the heart.
"Demand from European retailers far exceeded the naturally limited quantities in the first year, meaning that not all requests could be fulfilled. Consumers were able to find Lucky Lips in many garden centers, DIY stores, and food retailers in Germany, Benelux, the UK, Ireland, Scandinavia, and Poland. Availability has been significantly increased for the next season, and the first inquiries and orders from European retailers have already been received. "
The concept will also be continued and expanded for the 2025 sales season. IJzelenberg in the Netherlands will continue to exclusively produce 10.5 cm concept pots and, for the first time, 17 cm pots. In addition, a limited number of 14 cm pots will be produced in Italy. For 2026, Selecta will decide on a possible expansion on the producer side and communicate accordingly.
For more
information:
Selecta One
www.selecta-one.com