During Ganesh Chaturthi, a major Hindu festival celebrating the birth of Ganesha, various flowers are used for decoration and offerings. Each flower has its own significance and is chosen to enhance the spiritual atmosphere of the celebration.
There has been a noticeable shift in floral preferences during this festive season, with demand for exotic flowers increasing. Suppliers have observed a notable shift in customer preferences moving away from the traditional marigold garlands that were the mainstay of floral arrangements, toward a wide variety of exotic flowers.
Traditionally, the market was dominated by marigold garlands, frequently combined with other flowers. Roses were first incorporated into the trend, which eventually led to a preference for other exotic flower varieties. Local vendors claim that middle-class consumers looking for unique floral options are the main reason behind the recent spike in demand for these kinds of flowers.
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