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How a Missouri mom's hobby bloomed into a flower business

Mandy Herron turned two acres in her backyard into a blooming business with Flower and Forged Farms, a concept that sprouted from a peaceful moment in her garden.It happened one day in 2019 when she was on bedrest; pregnant with her son while her husband was on a military assignment overseas in France. Herron saw her now 8-year-old daughter chasing butterflies and playing in her zinnia patch.

"I was feeling down, and it was really a pivotal moment that gave me clarity and hope," said Herron, who was spending more time gardening in that period of uncertainty. "Slowly but surely, I had other people approaching me about growing flowers."

She launched Flower and Forged Farms in 2020 during the pandemic, quickly adapting to the new normal of social distancing and working on the business's Porch Petal subscription that delivered floral bouquets to customers' doorsteps, while maintaining zero contact to brighten people's current state of isolation in a safe, healthy way.

"I was thinking, 'How can we get the word out?' So, I made this silly video of me delivering to someone's porch, and me also being the receiver on the end and being excited," Herron said. "It started with just 10 customers, but it was enough to keep going."

Read more on Starland News.

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