The Fun 'N Sun 2024 Floral Convention has wrapped up at the Omni La Costa Resort & Spa in Carlsbad, CA, with over 390 attendees celebrating four days of floral innovation, learning, and networking. From September 4-7, the convention provided educational opportunities, a golf tournament, farm tours, and a trade fair.
"We're hearing from our attendees that Fun 'N Sun 2024 might have been the best one ever, and that's saying a lot," shared Monnaie Pepin, Director of Events at CalFlowers. "At Fun 'N Sun, we strive to create the perfect balance of networking opportunities, relevant educational sessions, a trade fair, epic farm tours, and hands-on design classes. This year, we truly hit that mark, offering something for every segment of the floral industry, from seed to vase."
Fun 'N Sun 2024 welcomed a mix of long-standing and emerging professionals, including 70 first-time attendees. "Budding new businesses and deep-rooted companies came together, exemplifying the strength and diversity of the floral community. The event highlighted the ongoing growth and evolution of the industry as both new and established players connected and shared knowledge."
The event flowers, created by a floral design team, led by Susan Ayala, AIFD, CFD, PFCI, were nothing short of breathtaking. The team curated arrangements that became a central focus of the convention. "From the Mystical Disco in The Garden welcome event to the Flower Elegance Alfresco Dinner, their artistry elevated the entire atmosphere and reflected the creativity and talent that defines the floral industry."
This year's convention featured a range of educational sessions designed to empower floral professionals with the latest industry insights. Popular sessions included:
- Learn The Fine Art of Trendspotting for Flowers by J Schwanke
- Blooming Business: Embracing A.I. in the Floral Industry
- Mastering Visual Arts and Photography with Erica Benson
- Growing Forward: Navigating the Next Steps for That Flower Feeling
Attendees raved about the bustling Flower Fair, where exhibitors displayed an array of products, services, and innovations. "The Flower Fair was busy all afternoon, with a great buzz in the air. Our exhibitors had such a diversity of products and services, one couldn't help but take away some great new ideas for their businesses," said Jeanne Boes, CalFlowers President.
Fun 'N Sun 2024's success was made possible through its sponsors' support. One of the most talked-about moments of the event was when industry friends showcased their musical talents, joining the live band on stage. "It was a highlight to see familiar faces come together and jam with the band. We've got some incredible musical talent in our community!" shared Steve Dionne, CalFlowers Executive Director.
During Fun 'N Sun 2024, it was announced that Fun 'N Sun 2026 will be held at The Langham Huntington in Pasadena, California, from August 5-8, 2026. "The upcoming event promises even more exciting opportunities for the floral industry that will include two of the downtown L.A. flower markets."
For more information:
CalFlowers
[email protected]
www.cafgs.org