The National Florists Competition took place from 11-13 September 2024 in the framework of the International Exhibition of New Year's Products and Seasonal Decorations Christmas Trade Show 2024. The purpose of the Competition is to promote the development of the art of floristry in Ukraine. This is the event of the Association of Ukrainian Florists for florists, schools, courses for floristic design, and floristry salons that set the fashion and trend in Ukrainian floristry. This is also a platform for suppliers of cut flowers and decorative materials to present their products and services.
The Embassy of the Kingdom of the Netherlands in Ukraine partnered with the Ukrainian National Florists Competition 2024. Joint initiatives of the Association of Ukrainian Florists and the Embassy are aimed at:
- Promotion and implementation of ecological and rational use of materials, reduction of waste through sorting, recycling, and reuse.
- Introduction of methods and practices in the work of florists that reduce the negative impact on the environment and human health.
- establishing cooperation between florists and enterprises that supply ecological materials and those that process and ecologically dispose of waste from the floristic business.
- Support environmental trends and changing consumer preferences towards responsible consumption and sustainability.
This year a master class of florist Iryna Kornienko (Dnipro/Kyiv) with a new vision of mourning floristry was prepared in the framework of a special project from the Association of Ukrainian Florists in cooperation with the Embassy of the Netherlands. The master class is a launch of the project which will result in in-depth research of the culture and traditions of the Ukrainian people and practical manuals and recommendations for florists and ritual services on floristry design for mourning ceremonies.
Source: Agroberichten Buitenland