Chrysal has announced the appointment of Johan ten Haken as its new Sales Manager Europe. Johan joined Chrysal in October 2023 as Retail Account Manager, and now takes the reins. With more than 20 years of experience in the flower industry and a background in operations management, Johan is a valuable addition to the team and his extensive knowledge of flower production and international markets will play a crucial role in his new role, according to the Chrysal team.
Before joining Chrysal, Johan worked as an operations manager at several Dutch bouquet makers. For 10 years, he managed a production site in England, where he was responsible for both production and logistics. He also maintained close contact with English growers and suppliers.
"I am extremely excited to take on this new challenge," says Johan. "Chrysal is a key player in the flower industry and I look forward to using my experience to serve our customers even better and achieve sustainable growth."
Chrysal is a manufacturer of flower food and a supplier of solutions for the flower industry. Besides the flower food bag, Chrysal offers other products and services, ranging from technical support to Long Storage services and sea freight solutions. The company's global presence, with production in Kenya, Colombia, and the Netherlands, among others, enables it to support retailers, florists, growers, and bouquet makers, as stated by the Chrysal team.
Chrysal's management is excited about Johan's appointment. Sales Director Christel Roeten says: "His experience, enthusiasm, and expertise in the flower industry make him the perfect person to further strengthen our commercial activities. With Johan's appointment, Chrysal is taking another step in strengthening its position as a market leader in flower care, with an emphasis on customer focus and innovation."
For more information: 
Chrysal
[email protected]
www.chrysal.com