Dümmen Orange is promoting its Kalanchoe brand, Calandiva, in Japan with a fresh marketing approach and new retail solutions. This initiative aims to elevate the value of Kalanchoe in the Japanese market and expand the brand's presence domestically.
As part of the promotional campaign, Dümmen Orange showcased Calandiva at the Flower Trial Japan 2024 Autumn event in Nagano. In the first phase of the campaign, Dümmen Orange is offering retailers original designed gift boxes to enhance the customer experience."These exclusive promotional tools will help strengthen brand recognition and create a fresh, vibrant image for Calandiva in Japan."
"Looking ahead, Dümmen Orange is preparing for an exciting second phase in 2025, featuring a collaboration with key opinion leaders. This partnership promises to introduce Calandiva® to a wider audience and inject new energy into the Kalanchoe market in Japan."
For more information:
Dümmen Orange
www.dummenorange.com