AIPH has announced its official approval of the 17th International Flora Expo 2024.
Scheduled to take place this month in India from 25 to 27 October 2024 at the NESCO Exhibition Center in Mumbai, this Expo is an International Horticultural Trade Exhibition that shines a spotlight on the ever-evolving horticulture industry worldwide.
The Flora Expo, now an AIPH-approved exhibition, will bring together the best in floral artistry, pot plant production, greenhouse technologies, urban farming innovations, and much more. Participants and exhibitors will showcase their expertise and products in floristry, seeds, irrigation systems, and landscaping technologies, setting a global stage for business, innovation, and exchange.
In conjunction with the Expo, the AIPH commends the Grower's Flower Council of India (GFCI) for its dedication to advancing India's floriculture industry. "GFCI has taken a firm stance against the import and sale of artificial and plastic flowers in India, advocating for the use of eco-friendly, locally-grown flowers. This initiative represents a crucial step toward environmental sustainability and the protection of local industries, underscoring GFCI's commitment to cultivating a greener, healthier future."
Jack Goossens, Chair of the AIPH Ornamentals Production Committee, and Treve Evans, AIPH Senior International Relations Manager, will be meeting GFCI and key figures from India's horticultural sector to explore further opportunities for collaboration.
"The AIPH supports GFCI's efforts to stimulate economic growth, reduce plastic waste, and ensure the continued success of India's thriving floriculture sector, which remains a vital component of the nation's agricultural landscape." 
Mr Goossens and Mr Evans will represent AIPH at the 17th Flora Expo, participating in the exhibition's diverse and comprehensive agenda. As part of this, they will speak at the Global Conference on "Plants, Places & People," scheduled for 26 October 2024. This conference will bring together industry leaders and experts from around the world to explore the intricate relationship between plants, urban environments, and society. It promises to be an inspiring event, sparking future innovations while underscoring the vital role of green spaces in enhancing urban living.
This event is supported by a wide range of organizations, including Brihanmumbai Municipal Corporation (BMC), Confederation of Horticulture Associations of India (CHAI), Delhi Chapter of Ohara School Ikebana, Floriculture Society Noida, Golf Course Superintendents & Managers Association of India (GCS&MAI), Indian Exhibition Industry Association (IEIA), Indian Flowers & Ornamental Plants Welfare Association (iFlora), Indian Society of Labour Economics (ISLE), Indian Society of Landscape Architects (ISOLA), Indian Society of Ornamental Horticulture, Indraprastha Horticulture Society, and many others. "With such backing, the Expo is poised to be a success, further cementing India's position in the global horticultural industry."
To elevate the public's engagement with the Expo, GFCI has enlisted prominent Bollywood personalities as ambassadors for the event. These stars will not only participate in the Expo but also actively promote the cultural and aesthetic significance of fresh flowers. "Their involvement will attract attention from a broad audience, enhancing public awareness of the benefits of fresh flowers over artificial alternatives."
For more information:
AIPH
www.aiph.org