In 2025, Wave Petunias from PanAmerican Seed will be celebrating 30 years as the petunia gardeners trust.To commemorate this anniversary – and help greenhouses and retailers take advantage of extra consumer interest – PanAmerican Seed announced several plans beginning this spring.
First, the company says that the brand now has an official consumer holiday: National Wave Day is May 3. Next PanAmerican Seed will be unveiling a new addition to its Wave Pansies line. Top Wave Pansies will debut in California during the annual Spring Trials (CAST) event at the Santa Paula location. Registration will be open soon for members of the industry to get a first look. Then, Wave Petunias will be launching a partnership with an artist who will use Wave Petunias in a way "to herald new growth, hope, and possibility."
To help greenhouse growers and garden retailers prepare, a full promotional package will be made available free of charge in November. "Advanced access to these marketing assets (Videos, Signage, Social Media Posts, Handouts, etc.) will give the industry the tools it needs to plan local and more personal events with the Wave brand."
Another announcement will be forthcoming on how to participate in the upcoming events, as well as how to register a retail business as a location to purchase Wave Petunias and Wave Pansies.
For more information:
PanAmerican Seed
www.panamseed.com