That Flower Feeling (TFF) has announced an upcoming webinar titled "Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry," scheduled for Thursday, November 14, 2024, at noon EST. This session will explore how the floral industry can adapt to the rising trend of self-care and emotional well-being through the use of flowers.
Event Details
- Webinar: Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry
- Date: Thursday, November 14, 2024
- Time: noon EST
- Registration Link: https://thatflowerfeeling.kindful.com/e/selfcareflowers
Moderated by Chris Drummond, Chairman of the TFF Advisory Board and owner of Penny's by Plaza Florist, the webinar will feature a panel of industry veterans, including:
- Kristin Gilliand, President of Gardens America
- Lenny Walker, VP of Sales and Operations at Kennicott Bros. Company
- Jackie Levine, Vice President of Central Square Florist
- Debora Steier, TFF Unit Sales Task Force member and retired Director of Floral for Albertsons
Key topics will include the trend of self-care and emotional well-being through flowers, strategies for positioning flowers as an essential part of modern consumer lifestyles, insights from industry leaders on remaining competitive in an evolving market, and how to effectively utilize the free That Flower Feeling branded marketing assets to drive floral sales.
For more information
That Flower Feeling Foundation
thatflowerfeeling.org