The British Florist Association Industry Awards 2024 was a night to remember for Smithers-Oasis UK as they took home the Sundries Supplier of the Year award. The awards ceremony, held at the East Midlands Conference Centre in Nottingham on September 28th, celebrated the outstanding achievements and professionalism of those within the UK floristry trade.
Smithers-Oasis UK's Managing Director, Paul Southwick, expressed his excitement about the win, acknowledging the hard work and dedication of the team over the past year. "It's been an incredibly busy 12 months for us," Paul shared. "We've been really focused on enhancing our engagement with the floristry community. The industry has its challenges, and we needed to do everything we could to support it."
The OASIS Floral Products brand has had a strong presence in the floral industry this year, with Smithers-Oasis UK ensuring its presence at floristry events. This included supporting the Interflora World Cup, exhibiting at the BFA FloriCon event, and backing initiatives like the first-ever National Florist Day as a Premier Patron.
Additionally, the company's education and development initiatives seek to make an impact. Its new College Support Programme launched in 2024, providing students with free products, learning materials, and webinars, while its new Behind The Blooms online resource area aims to be a go-to hub for florists seeking tips and advice.
The BFA Industry Awards were a night to celebrate excellence across the industry. In addition to Smithers-Oasis UK's win, there were other notable accolades, including Flowers by Karen in Kilmarnock winning Retail Florist of the Year, and Westflor in Enfield being named Local Flower Wholesaler of the Year.
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