During the Beauty Seasons®️ Variety Show 2024, four of the Beauty Seasons companies opened their doors to retailers and growers: Futura Flower from Straelen, the Janßen Group as well as Gartenbau Boland from Kevelaer and Verheyen-Baetcke from Issum. "The trade visitors were impressed by the variety of colors and the brilliance of the plants on display", the participating companies said.
"During the event, which took place mid-September, the companies presented both established top sellers and the latest concepts and varieties for the current season. The location of Futura Flower, which took place directly on the trial field, was particularly noteworthy. This gave visitors a first glimpse of future varieties that will be launched on the market in the coming years."
The Bella Beauties trial field at Gartenbau Boland offered an insight into the latest breeding successes of bell heather. The focus was particularly on the new tricolored Bella Beauties, which can bring fresh color accents to home gardens.
Gartenbau Verheyen-Baetcke presented large-format Beauty Seasons products, which are cultivated in a pot size of at least 17 cm. "Janßen Group, one of six young plant companies alongside Futura Flower, impressed visitors with a comprehensive range and an innovative organic trial field."
This variety show provided a platform for presenting innovative developments and trends in heather production and promoting exchange between producers and the trade.
For more information
Beauty Seasons
www.beauty-seasons.de