Thanks to a new partnership with Damselfly Flowers, northeastern independent grocer DeCicco & Sons will offer at all of its locations the high-end floral boutique chain's signature collections. The phased rollout began on Sept. 27 at DeCicco & Sons' Eastchester, N.Y., store, with additional shops opening soon within the Pelham, Brewster, and Somers, N.Y., locations. The remaining DeCicco & Sons locations are slated to open Damselfly shops next year.
"At DeCicco & Sons, we are dedicated to enhancing our customers' shopping experience with unique, high-quality offerings," noted Chris DeCicco, co-owner and chief marketing officer of DeCicco & Sons. "Our partnership with Damselfly Flowers allows us to bring an elevated floral experience to our stores, complementing the products we already provide."
"Partnering with DeCicco & Sons is such a natural fit for us," added Damselfly Flowers Founder and Managing Partner Brenda LaManna. "They have built their reputation on the same core values that we live by — putting quality first, engaging with the community, and caring about every detail of the customer experience."
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